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Free “Magic Buy Button” Script For Video Sales Letters Plus Other Subtle Marketing Tips

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If you haven’t heard of Ryan Deiss or Frank Kern yet, chances are you are very new to Internet Marketing. Today I am going to show you a very simple copy and paste script that you can implement into your very own video sales letter sites. The very same type of script that Ryan Deiss, Frank Kern, and a few other buddies in that greedy little circle use.

While this script is not very advanced, you’ll see that Ryan has it packaged in one of his overpriced products that sells for $197. The same kind of product that he used to sell for $37 or even $47 before he became a name brand.

In marketing, it’s all just a numbers game. On average, a basic sales site will convert around 1% of the visitors into buyers. Knowing those numbers, those with a “big name” are able to get away with putting $197 price tags on $37 info products. You’ll see some even getting away with the $1997 price tags depending on how much video content they are providing. They all still convert just about the same regardless of the price.

Now, you can’t just go slapping a big ticket on any old info product. The content has to be genuinely useful otherwise you’ll just end up being known as a slimy salesman. You might get a few sales and make a quick buck, but why waste your time and effort on selling a shitty product? It’ll be much more gratifying and beneficial to you if you sell quality goods.

For starters, you’ll be building trust in your brand name and you’ll start to become slightly more influential in the Marketing community.  This means more buyers!

As your brand name becomes more popular, you’ll find that it’s much easier to sell other info products that you own. Why is that? Simply because you’ve already gained the trust of your following. All you need to do is create a simple sales page and stick a “Buy Now” button on it and watch the sales come in.

These “big names” are converting at a much better rate than your “average Joe” because they’ve already gained the trust of many marketers. You’ll see them bragging about conversions in most of their sales pitches just to help build up the hype of their product. It’s very rare that you actually see these big marketers using their own products, but when you do, you know it’s a little gem. If you’ve been in the game long enough, you’ll be able to spot exactly when this is happening. And that’s exactly what I did for you today…

One thing that all these big marketers fail to mention, and possibly even realize, is that this Magic Buy Button script relies on JavaScript being enabled on the end user’s browser. Now, I don’t know the exact percentage, but let’s just say that the majority of users will have JavaScript enabled. So you won’t really be missing out on too many potential sales.

Why would you be missing out on sales? Well, simply put… If JavaScript isn’t enabled, your “Buy Now” button won’t show up. No “Buy Now” button means no way for the visitor to pay!

To these big guys that get thousands upon thousands of visitors to their site each month, missing out on a few sales goes completely unnoticed. To someone that doesn’t see nearly that much traffic on their site, missing a few sales could be the difference of an extra couple hundred dollars. I am going to save you from that worry and let you still benefit from this “Magic Buy Button” script that many of the gurus have been using.

I believe I’ve just about bored you to death with all of the reading now, so let’s just get to what you’ve really come here for…

The Magic Buy Button Script For FREE

This first part of the script needs to be pasted into your HTML code somewhere between the <HEAD> and </HEAD> tags. For ease of explanation, open the HTML file for your sales page and simply find the </HEAD> tag. Right before it, paste the following snippet of JavaScript:

<script type="text/javascript">
    // edit the number of seconds to wait
    // before showing the buy now button
    var secs=5;

    // main function where all the magic happens
    function doMagic() {document.getElementById("buyButton").style.visibility = "visible";}

    // make page wait before doing the magic
    setTimeout("doMagic()", (secs*1000));
</script>

That right there is the main part of the script that will be doing all the “Magic”…

What you will want to do is simply edit the part where it says “var secs=5;” to the amount of time in seconds that you want the page to wait before showing your “Buy Now” button. For example: “var secs=300;” would wait for 5 minutes before showing your “Buy Now” button. You can synchronize this with a specific time during your video presentation.

The “MAGIC” comes into play if you have a video on your sales page with you (or someone else) speaking , or even just a simple PowerPoint presentation that you’ve converted for use on the web. If you have a part in your video where you are saying something like, “So don’t miss out, BUY NOW!”, you can “MAGICALLY” have your “Buy Now” button appear at the exact time you finish saying those words. Cool huh?

Now let’s get to the part of your page that will contain the actual “Buy Now” button that will let your customers pay you.

Using A Hidden DIV Layer For Your BUY NOW Button

The whole purpose of using a hidden DIV layer is simply so we can essentially force visitors to finish watching our presentation before we show the price tag of our product. Sometimes a price will scare away someone who might have bought your product if they had only finished listening to what you had to say!

Whatever part of your page that you want your “Buy Now” button to show up, simply paste the following code:

<div align="center" id="buyButton" style="visibility: hidden">
    <form name="_xclick" action="https://www.paypal.com/cgi-bin/webscr" method="post">
        <input type="hidden" name="cmd" value="_xclick">
        <input type="hidden" name="business" value="you@your.com">
        <input type="hidden" name="currency_code" value="USD">
        <input type="hidden" name="item_name" value="Magic Buy Now Button Script">
        <input type="hidden" name="amount" value="4.99">
        <input type="image" src="http://www.paypal.com/en_US/i/btn/btn_buynow_LG.gif" border="0" name="submit" alt="Make payments with PayPal - it's fast, free and secure!">
    </form>
</div>

Save Yourself From Losing Any Potential Sales

As I mentioned earlier, the gurus don’t share this piece of information with you. Quite honestly, I don’t think they even know that they, themselves, are missing out on sales. This next bit of code will NOT act as a “Magic Buy Now Button”. This will simply just make sure that a “Buy Now” button is shown to those with no JavaScript enabled.

What you’ll want to do is simply paste this snippet of code directly under the previous bit of code we just pasted. This is the part of code that will save you from missing any potential sales due to some people having JavaScript disabled:

<noscript>
    <div align="center" id="buyButton">
        <form name="_xclick" action="https://www.paypal.com/cgi-bin/webscr" method="post">
            <input type="hidden" name="cmd" value="_xclick">
            <input type="hidden" name="business" value="you@your.com">
            <input type="hidden" name="currency_code" value="USD">
            <input type="hidden" name="item_name" value="Magic Buy Now Button Script">
            <input type="hidden" name="amount" value="4.99">
            <input type="image" src="http://www.paypal.com/en_US/i/btn/btn_buynow_LG.gif" border="0" name="submit" alt="Make payments with PayPal - it's fast, free and secure!">
        </form>
    </div>
</noscript>

You may not have noticed a whole bunch of difference between this snippet and the one prior. That’s because there isn’t much difference at all! We’ve only added the <noscript></noscript> tags and cut out some of the style properties that would leave the DIV layer hidden. What you may have noticed, is I’ve done this code with PayPal Buy Now buttons. I’ve done that because a lot of you use PayPal, so I wanted to show you how this would look using what you are familiar with.

You would think that with a $197 price tag, these “gurus” would be nice enough to add this little bit of info to help save you some lost sales. Truth is, no matter how much they try to convince you they care about you, all they really care about is taking your money putting it in their pocket.

Let’s See A Demo Of This Script In Action!

Well, since you asked so nicely, I’m going to show you a basic (and I mean very basic) site that shows exactly how this script can work for you. If you are the least bit technically savvy, you could even view the source of the site and simply plug your content in. Without further ado, heres the MAGIC BUY BUTTON SCRIPT DEMO SITE.

Hey! What About Letting Me Download A Copy?

But of course my friends, I got you covered here too. MAGIC BUY BUTTON SCRIPT DOWNLOAD.

I believe that just about wraps it up. If you have any questions, concerns, or anything along those lines… Please leave a comment and let me know what’s on your mind. I hope you guys & girls can benefit from this. I’d love to see some of you put this to use, so if you happen to use it please leave a link in the comments. I’ll be happy to give you the FREE backlink!


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